Factors that can affect the satisfaction of social media users in the form of Instagram became the purpose of this study. By analyzing the quality of the system and the quality of information that becomes variable and its influence on the satisfaction of Instagram social media users. The object of this study is the official Instagram social media account of Balai Besar Taman Nasional Bromo Tengger Semeru @bbtnbromotenggersemeru. Novelty of this study with previous research is not only researching the quality of information, but adding variable quality system of Instagram to be researched the effect on the satisfaction of Instagram social media users. The number of samples taken was 398 people, and the results of the analysis showed the quality of the system and the quality of information influenced the satisfaction of Instagram social media users.