In Indonesia, many regions have planted their own regional brands, namely city branding, and city image. If an area increases these two factors, it can affect the decision to visit a tourist spot. In this study, city branding and city image are used to determine how they affect the decision to visit tourists to Yogyakarta. The population of this research is tourists who have been to Yogyakarta City with a sample of 70 respondents. Data analysis used multiple linear regression and hypothesis testing. From the analysis and discussion, the result shows that city branding has a direct and significant effect on city image. Likewise, city branding has a direct and significant influence on visiting decisions, then city image has a significant effect on visiting decisions and city branding on the decision to visit through city image has no and insignificant effect. This shows that the perceptions gained and what tourists feel have a positive impact, to decide to visit the city of Yogyakarta.