This study aims to determine the effect of product, price, location and promotion on the decision to stay at the hotel @Hom Semarang. The research was conducted on guests staying at the @Hom Semarang hotel with a total of 88 respondents. The research method is carried out with quantitative methods and testing using regression analysis after the fulfillment of the validity test, reliability test, and classical assumption test. The results showed that product, price, location and promotion had an effect on the decision to stay with the most influential factor being location.