E - Conference Universitas Merdeka Malang, Seminar Nasional Kepariwisataan (SENORITA) 2020

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TRI KAYA PARISUDA SEBAGAI LOCAL GENIUS DALAM MENINGKATKAN LOYALITAS WISATAWAN (STUDI KASUS DI WISATA PEDAWA - BALI AGA)
Nyoman Dini Andiani

Last modified: 2020-12-08

Abstract


The purpose of this paper is to analyze how far the elements of local culture of the Balinese people namely the Tri Kaya Parisudha Concept can increase the loyalty of tourists to visit the Bali Aga Village (Old Village) the Regency of Buleleng. The method used in this paper is based on the results of observations and brief interviews of thirty foreign tourists and archipelago tourists who have visited Pedawa tourism village which is still classified as Bali Aga Village, the rest of the material used to study this paper is based on literature review and empirical observation of issues that arise related to the marketing of tourism village products, mainly the Bali Aga village. From this description, it can be seen that some indicators that cause tourists to return to Bali Aga Village are the first smile of the local community (hospitality), the second is to look back at the way of life of the people (from the way they think, speak, and activities carried out community), and the third is local community wisdom that can be explored in the concept of traditional houses owned by the Bali Aga community. The implication in this finding is that if people in Pedawa Village only maintain tourist visits to their villages through natural tourism attractions without being able to maintain the value of local wisdom, which is indicated by the Tri Kaya Parisudha concept, there will be a shift of the tourist market to other tourist villages.


Keywords


tourist; loyality; tri kaya parisudha

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