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DESAIN INTERIOR TERHADAP DIMENSI KEPUASAN PELANGGAN DI HOTEL HARRIS VERTU HARMONI
Last modified: 2020-12-09
Abstract
This study aims to determine the effect of interior design on customer satisfaction dimensions at Harris Vertu Harmoni Hotel. This research was conducted because interest in staying in hotels to fill vacation time has begun to be liked by consumers. The difference in design, service, facilities, and others provided by the hotel becomes the consideration of guests who will stay. The research method used in this study uses quantitative descriptive methods. Determination of the number of samples used by researchers in this study is based on the Slovin method as a measurement tool to calculate the sample size, so we get 100 respondents. The study was conducted at the Harris Vertu Harmoni hotel located in the Old Town area. The study was conducted before covid pandemic 19 in September 2019. Based on the results and discussion of the relationship between Variable X (Interior Design) and Y Variables (Dimensions of Customer Satisfaction) was 0.545 showing that the relationship between Interior Design and Dimensions of Customer Satisfaction was very strong then the regression between interior design with dimensions of customer satisfaction namely Y = 12,014 + 0.206X. Can be proven by calculating the coefficient for hypothesis testing obtained t value of 6.440 with a sig value of 0.000 so H0 is rejected and Ha is accepted, meaning that the interior design variable has a significant influence on customer satisfaction dimensions at Harris Vertu Harmoni Jakarta. Harris Vertu Harmoni Hotel has a unique interior design, for example: a birdcage-shaped restaurant, colorful bedrooms, and other locations that have different interior designs
Keywords
Design interior; customer satisfaction; Harris Vertu Harmony
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