Development in general aims to build independence and improve the standard of living and welfare of the community, with the hope of avoiding poverty, including rural development. One of the government's missions is to build a rural economy that can be achieved through community empowerment to increase the productivity and diversity of rural businesses, provide facilities and means to support the rural economy, build and strengthen institutions that support the production and marketing chain, and optimize village resources and potential. as the basis for rural economic growth.

The purpose of this study is to determine: 1. The direct influence of organizational culture on job satisfaction of the head of village-owned enterprises in North Barito Regency; 2. The direct influence of personality on job satisfaction of the head of Village-Owned Enterprises in North Barito Regency; 3. The direct influence of organizational culture on commitment to the organization of the head of Village-Owned Enterprises in North Barito Regency; 4. The direct influence of personality on commitment to the organization of the head of Village-Owned Enterprises in North Barito Regency; 5. The direct effect of job satisfaction on commitment to the organization of the head of Village-Owned Enterprises in North Barito Regency; 6. The indirect effect of organizational culture on commitment to the organization through job satisfaction of the head of the Village-Owned Enterprise in North Barito Regency; 7. The indirect effect of personality on commitment to the organization through job satisfaction of the head of the Village-Owned Enterprise in North Barito Regency; 8. The influence of organizational culture and personality on job satisfaction together. 9. The influence of organizational culture, personality and job satisfaction on commitment to the organization together.

The population in this study were 93 heads of village-owned enterprises, then the sample was taken as many as 30 heads of village-owned enterprises in North Barito Regency who had worked for more than 2 years. The research instrument was a questionnaire. The data collected is then processed using path analysis techniques. The results showed that: 1. Organizational culture has a direct effect on organizational commitment. 2. There is no positive direct effect of personality on organizational commitment; 3. Job satisfaction has a direct effect on commitment to the organization. 4. Organizational culture has a direct effect on job satisfaction; 5. Personality has a direct effect on job satisfaction.