The purpose of this study was to analyze and describe the Business Potential and Budget of the Waluyo Jati Kraksaan Hospital, Probolinggo Regency in 2020. Data was obtained by interviewing, observing and documenting, then analyzed using several steps according to the theory of Miles, Huberman and Saldana (2014), which includes data condensation, presenting data (display data), and drawing conclusions or verification (conclusion drawing and verification). The condition of Waluyo Jati Kraksaan Hospital is very potential in 2020 due to government support, and adequate number of medical personnel, as well as the availability of adequate facilities. However, there are problems that are often faced, such as late payments by patients, and the role of SPI in the supervision of all hospital operational activities is not yet optimal; commitment of some groups of employees is still low, so two things are suggested. First, evaluate the cooperation agreements (KSO services) that will expire in the context of extensions and new cooperation agreements (KSO services), in order to provide benefits to the RSUD so as to increase revenue. Second, optimizing the use of RSUD SIM because RSUD SIMRS is the backbone of RSUD management in order to improve service quality and patient safety and to make it easier for customers to access services.

Keywords: Compilation; Implementation; RBA