E - Conference Universitas Merdeka Malang, INTERNATIONAL CONFERENCE ON HOSPITALITY AND TOURISM STUDIES (ICONHOSTS) 2023

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Development Strategy for Boon Pring Tourism with Snowball Sampling Analysis Approach
ayu Fitriatul Ulya

Date: 2023-12-06 10:00 AM – 02:40 PM
Last modified: 2023-12-06

Abstract


Tourism is a key sector that drives the economy in many countries, including Indonesia. Boon Pring Tourism is one of the attractions located in the village of Sanankerto, Turen District, Malang Regency. This tourism destination presents an opportunity for the local community to improve their economic conditions and efficiently utilize the existing potential for sustainable tourism. This study aims to identify an appropriate and sustainable development strategy for Boon Pring by focusing on the four components of tourism development: Attraction, Amenities, Accessibility, and Ancillary, and to analyze these components. The research utilizes a descriptive qualitative approach with the Snowball Sampling technique to gather information from informants. Data collection methods include interviews, observations, and documentation. The findings indicate that Boon Pring Tourism is not yet optimized and requires a comprehensive development strategy involving investors.

 


Keywords


Tourism, Snowball Sampling, Development Strategy

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