E - Conference Universitas Merdeka Malang, INTERNATIONAL CONFERENCE ON HOSPITALITY AND TOURISM STUDIES (ICONHOSTS) 2023

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Kayutangan Heritage Malang Disability Friendly Tourism Development Using Techniques SWOT Analysis Approach
Rhiza Eka Purwanto, Lidiawati Lidiawati Lidiawati

Date: 2023-12-06 10:00 AM – 02:40 PM
Last modified: 2023-12-06

Abstract


As an effort to make Malang a friendly city for people with disabilities, it is necessary to review the facilities and accessibility for tourists with disabilities. One of the famous tourist attractions in Malang City is the Kayutangan Heritage Area. This study aims to determine the needs of tourists with disabilities in terms of facilities and accessibility. Furthermore, identifying tourism development strategies for people with disabilities in the Kayutangan Heritage Area. The research method used is qualitative descriptive with data analysis techniques with field observations and assisted by systematic literature studies and SWOT (strengths, weaknesses, opportunities, threats). The results showed that the Kayutangan Heritage Area still does not meet the criteria as a tourist destination for people with disabilities. An alternative that can be done is cooperation between the local government, the surrounding community, and the disabled community itself. Provide special facilities for persons with disabilities that are not yet available and develop existing ones. Using social media as a means of promotion and holding events that can invite many tourists to come to the Kayutangan Heritage area, especially for tourists with disabilities.


Keywords


Kayutangan Heritage, Disability-Friendly Tourism, Development Strategy

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