Semarang City has a strategy to improve facilitation, regulation and encourage tourism development. Regional regulation no. 11 of 2012, one of which is using information technology. This research is an effort to understand the use of location-based information technology used by tourists when traveling. Studying this aims to define the travel experience using geographic location-based technology, specifically Google Maps. The results show that the use of Google Maps in Semarang city increases the understanding of space and location in tourist destinations. Geolocation service users can spatially connect the destinations that visitors want to visit. Users can also experience Google Maps directly with the place they want to go. Users can distinguish the destination object from each departure place. Users do not get lost easily, because they find shortcuts and know interesting places around them and can enjoy the trip more. The overall travel experience is better after using location-based services and has a positive impact on the travel experience.