E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

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Potential And Development Strategy Of Gorontalo City Tourism
Sri Indriyani S. Dai

Last modified: 2022-01-09


The tourism sector is one component in economic development. Tourism development must be carried out in a sustainable manner, in order to provide direct benefits for the welfare of the community. This study aims to: a) identify the factors that influence the development of the tourism sector of Gorontalo City b) analyze the strategy of developing the tourism sector of Gorontalo City. The data used in this study were sourced from the Central Statistics Agency (BPS), the Gorontalo City Culture and Tourism Office, and questionnaires. The method used is the Analytic Hierarchy Process (AHP) and SWOT.

The results of the study indicate that the development of the tourism sector in Gorontalo City is influenced by the facilities of hotels, restaurants, cafes, entertainment centers, and tourism accommodation services which are more complete than other areas. This makes the development of tourism in Gorontalo City better than other districts in Gorontalo Province. The development strategy that needs to be done is to provide adequate infrastructure, increase community micro-enterprises, provide Gorontalo souvenir shops in tourist areas, and provide security posts in tourist areas.


Tourism Sector Development; AHP; SWOT

Full Text: PDF 120-126