E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

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Evaluation of the Development Phase of the Pujon Kidul Tourism Village in Malang Regency using the Irritation Index Model Approach
Ardiyanto Maksimilianus Gai

Last modified: 2022-01-09


The tourism sector is a prospective commodity as a source of foreign exchange. The contribution of tourism to gross domestic product (GDP) indicates that the tourism sector dramatically contributes to supporting Indonesia's economic development. The tourist village is one of the tourist attractions in Indonesia that offers the charm of rural tourism, which has distinctive socio-economic characteristics, culture, customs, natural charisma, and the interaction between nature and humans. The development of a tourist village cannot be separated from the role of the community around the tourism object. One of the developing tourist villages in Indonesia is Pujon Kidul Tourism Village which in 2017 received an award from the Ministry of Tourism. This study used the Irritation Index Model to show the attitudes of local people towards the development of tourism objects. The analytical method used was scoring analysis using the Guttman scale, Butler's TALC model, and the measurement of the Irritation Index model with a rating scale. The results indicated that the three tourist destinations in Pujon Kidul village experienced different phases. The first destination was the Krajan Hamlet Tourism which was described in the life cycle and was in the Involvement development phase in 2016. Furthermore, in 2019 it was in the Consolidation phase having natural attractions and attractions developed to support natural attractions. The second destination was the Tulungrejo Hamlet Cultural Village which was in the involvement phase. The third destination was tourism in the hamlet of Maron, which was in the Consolidation phase. This destination has natural attractions, and artificial lures were developed to support natural attractions. These results showed that the application of the Doxey theory in the tourist village of Pujon Kidul made the community in the Euphoria phase.


Desa Wisata; Fase Pengembangan; Irritation Index model

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