E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

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Mapping Study of Bali Tourism Destination Readiness: A New Normal Adaptation of CHSE from Demand and Supply Perspective
Luh Yusni Wiarti

Last modified: 2022-01-09


The Covid-19 pandemic has the potential to threaten the welfare of the tourism workforce in Bali Province. The implementation of CHSE is still dealing with the unpreparedness of amenities in Bali tourist destinations. The purpose of this study is to identify the readiness of tourism destinations in implementing a new custom order in Bali based on the perceptions of managers and tourists. This research was conducted in 9 districts or cities in the province of Bali with different characteristics, development, and readiness of tourism. The sample of this study came from 214 tourists and 101 managers in Bali tourism destinations. The analysis used is descriptive quantitative analysis, Spatial analysis, and Important Performance Analysis. The results of this study identify that, Bali tourism destinations are in a state of readiness for the implementation of new habit adaptations, where only 3% are in a less prepared condition. The tourist perspective also shows that the comparison between expectations and tourist satisfaction related to the CHSE protocol is only 0.2. There is a staff service variable in educating and encouraging the application of protocols that are in the top priority quadrant which means that the expected value for the attributes in this quadrant is high but the value of tourist satisfaction that can be realized is still low.


tourism destination readiness; new normal; CHSE adaptation; demand and supply; Bali

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