E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

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Factors that influence tourists visiting the Lerep Tourism Village, Semarang Regency
Heri Prabowo

Last modified: 2022-01-09

Abstract


This study examines the influence of the marketing mix consisting of product, price, place, promotion, people, physical evidence and process on the decision to visit tourists in the Tourism Village, Lerep Village, Semarang Regency. The method used is a quantitative method with a population of tourists visiting the Lerep Village Tourism Village. The sample taken amounted to 89 respondents. The results of the analysis show that product, price, place, promotion, people, physical evidence and process influence the decision to visit the Lerep Tourism Village

Keywords


product; price; place; promotion; people; physical evidence; process; visit decision

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