E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

Font Size: 
The Effect of Service Quality and Restaurant Image on Repurchasing Interest in Ijen Malang Background Restaurants
Arya Tereoga Gimbaralam

Last modified: 2022-01-09

Abstract


The research entitled the effect of service quality and restaurant image on repurchase interest at Ijen Malang background restaurant which aims to find out whether there is an influence of service quality on repurchase interest at Ijen Malang background restaurant, to determine whether there is an effect of restaurant image on repurchase interest at a restaurant Ijen Malang Background, to find out whether there is an effect of service quality and restaurant image on repurchase interest at Ijen Malang Background Restaurant and to find out which is more dominant between service quality and restaurant image on repurchase interest at Ijen Malang Background Restaurant. In this study, the data collection method was used by distributing questionnaires via google form and the data was processed using SPSS. This research results in service quality, restaurant image and both positive and significant effects on repurchase interest at Ijen Restaurant Malang. The image of the restaurant is more dominant in influencing the repurchase intention at the Ijen Restaurant in Malang because it includes things that directly affect the repurchase interest of visitors in terms of a good and positive image.

Keywords


restaurant image; service quality; re-buy interest

Full Text: PDF 189-200