E - Conference Universitas Merdeka Malang, International Conference on Hospitality and Tourism Studies (ICONHOSTS) 2021

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Influence Of Prices And Facilities On The Decision To Purchase Tour Packages In Juragan Bromo
Sony Wahyu Priyanggana

Last modified: 2022-01-09

Abstract


Mount Bromo is one of the international attractions located in East Java Province-Probolinggo Regency. Mount Bromo is also the most beautiful mountain in Indonesia which is one of the main tourist destinations in Indonesia, while this can happen because of the many foreign tourists who come to visit the natural attractions of Mount Bromo to enjoy its natural scenery. Juragan bromo as one of the tour operators on Mount Bromo. This research was conducted to find out the effect of prices and facilities on purchasing decisions in Juragan Bromo. The method used in the study is a quantitative method with researcher data in the form of numbers and guided by questionnaires. The population in this study is visitors to tourist destinations through Bromo In 2020 amounting to 855 people. The technique of taking a pint using the probability sampilng technique; simple random sampling in 86 visitors. From the results of the analysis, it is concluded that prices and facilities influence purchasing decisions, and prices have a significant influence on purchasing decisions.

Keywords


price; facilities; purchase decision; tour packages

Full Text: PDF 232-242