The peak of music development in Indonesia as an effective communication medium, has entered the most decisive stage, involving careful adaptation of technology using constantly refined hardware and software. Since March 9, 2013, which was declared as the national music day, it has transformed the rise of indi music into the music industry by utilizing digital technology to support the quality of music production, through a more communicative arrangement. There is a significant increase in the production of jingle songs by taking into account the results of various studies, that almost every time an earworm occurs which reaches 98 percent of the musical tone which is communicative, amplified by 73.7 percent in memory. Even more unique than all types of songs, the power of the jingle reaches 18.6 percent to remain in the listener's memory. This fact is very urgent to disclose, especially regarding the production of communicative jingles by utilizing a combination of analog and digital devices. This study uses a qualitative approach with triangulation, positions the researcher as the core instrument during the research process, actively participates with 4 key informants who represent their industry in the field of music and song videography. The study results show 3 important factors in jingle production as follows: 1) the perception that leads to a very high dependence on the use of the latest applications that facilitate the production process; 2) skill in playing music can improve the quality of targeted visual productions; and 3) mastery of cubase technology can make it easier to pour ideas and compose song concepts according to client demands.

Keywords: jingle communicable song, analog, digital