Traditional markets play an important role in increasing economic growth and have natural competitive advantages. The existence of traditional markets is currently experiencing a dilemma with the emergence of modern shops that are so fast and cause many complaints from traditional market traders. The trend of shifting public spending from traditional markets to modern markets is due to apprehensive traditional market conditions. This study aims to analyze the implementation of policies on the Protection, Empowerment and Structuring of Traditional Markets in Turen Sub-district, Malang Regency based on Malang Regency Regional Regulation Number 3 of 2012 concerning Protection and Empowerment of Traditional Markets and Arrangement of Shopping Centers and Modern Stores. This type of research is qualitative research with descriptive methods. The results showed that there are problems that are troubled by traditional market traders, namely: (a). The existence of small traders that disturbs market traders; (b). Inadequate condition of market facilities and infrastructure; (c) Being ensnared by very high interest rates by moneylenders; (d). Environmental Hygiene; (e). human resources officers and market managers; (f) The existence of a modern shop; (g) Lack of market maintenance funds. There needs to be a new Regional Government policy as an effort to revitalize traditional markets. On the other hand, innovation is needed for players in traditional markets to be able to compete with modern markets.

Keywords: Empowerment; Revitalization; Traditional markets