The local Government of East Kutai Regency is committed to optimizing the existence of traditional markets as part of the regional economic resources. The problem that arises is how to implement the East Kutai Regency Regulation number 4 of year 2012 concerning Market Management. The purpose of this study is to know the implementation of policy of of the East Kutai Regency Regulation number 4 of year 2012 concerning Market Management and find an influencing factor. This study uses a qualitative method with descriptive approach. The data used in this research are primary and secondary data. Data collection used interview technique, documentation and observation. The researcher used measure of policy implementation according George C. Edward III, there are four policy implementation indicators such as, communication, resources, disposition, and bureaucratic structure. The result of this study showed that the East Kutai Regency Regulation number 4 of year 2012 concerning Market Management was implemented well in accordance with stated goals. Supported factors are communication, disposition, and bureaucratic structure. The inhibiting factors for the implementation of the market management is resources: human, budgets, equipment, and authority resources especially in the determination of market traders. The researcher recommendations that can be offered the local government of East Kutai Regency needs to establish specific policies governing the technical guidelines of implementation public markets.

Keywords: Management of public market; Policy implementation; Public market